Why listing photos matter and how you can use them to attract more buyers


According to a recent study conducted by the National Association of Realtors, 44% of buyers use websites and other online resources to help them during their home search. In today’s digital age, it’s safe to assume that most prospective home buyers get a first impression of a home through photos they viewed through a website.

This is why listing photos are a crucial factor which should never be underestimated, especially for those who are serious in selling their home.

In this article, we share a few helpful tips on how you can create the most effective photos for your listing:

Clean, declutter, and organize

The first step is to make sure your home is spotless, clutter-free, and organized. If you want to have the most flattering photos, it pays to have great attention to detail, as even the tiniest of things will be magnified through the camera’s lens. Remember, people who view your photos will able to zoom in and scrutinize minute details in every photo.

Hire a professional photographer

Don’t make the mistake of thinking your smartphone’s camera will suffice. Your listing photos need to be professional quality. Grainy, blurry, poorly lighted, and otherwise low-quality images will discourage your online audience.

A professional photographer will know how to highlight your home’s best features by making use of the best lighting, angles, and editing software. If you want to get photos that will convince potential buyers to make an offer, hiring a professional photographer is definitely the way to go.

Get plenty of photos of your home’s interiors and exteriors

Having a good number of photos displaying both your home’s interiors and exteriors will help your listing shine. It also gives viewers a more in-depth look at your home, which is an important step before they get to visit it in person. There are also some buyers who choose to revisit the photos even after they’ve seen the home with their own eyes, so it’ll help if you have an impressive collection.

Take exterior shots during daytime and nighttime

Be sure to take photos of your home’s exteriors during daytime and nighttime, so viewers will be able to see your home from all lighting aspects. This can be especially useful if your home is surrounded by gorgeous scenery. When taking night shots, be sure lights are switched on inside your home.

Stage every room

Your goal is to showcase your home in the best light possible. This means you need to stage every room, so buyers will get a clear idea of the type of lifestyle it can offer. Be sure every room’s purpose is clearly defined, so that it won’t be difficult for viewers to imagine themselves living there.

Show off curb appeal

Having great curb appeal also plays a huge role when it comes to photos. Be sure you include a shot of your home from across the street, so you can show it off. Your home’s entire structure should be visible within the shot, and make sure cars, lampposts, and other objects are not visible in the foreground.